The last thing you want to be thinking about are emails. But the blog post, email, social media feed, has become a roundabout – always leading us back to the same place.
And whilst some of you will be thinking that’s great -you want your readers/subscribers/customers to be seeing the same thing- spare a thought for those who follow you on Twitter, Facebook, Instagram, and signed up to your email list (because you asked them to) who suddenly get bombarded with the same post/offer on all platforms, all at once.
Your email list is meant to be special – the insiders. So treat them that way. Put something a little extra in this Christmas – remind them why they’re on your list in the first place.